AdEx

An advertising protocol and platform

Platform

ETH

Category

Media

Homepage

Developer

AdEx Network

AdEx is an open, trust-minimized protocol & stack for digital advertising that reduces ad fraud, malvertising and protects user privacy. It originated in 2017 as a decentralized ad exchange for digital advertising, and later evolved into the full-stack solution it is today.

AdEx is an open, trust-minimized protocol & stack for digital advertising that reduces ad fraud, malvertising and protects user privacy. It originated in 2017 as a decentralized ad exchange for digital advertising, and later evolved into the full-stack solution it is today. The AdEx protocol facilitates trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred. It covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain.\n\nThe AdEx team also develops an open source dApp built on top of the Ethereum implementation of the protocol.

The AdEx protocol facilitates trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred. It covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain.

The AdEx team also develops an open source dApp built on top of the Ethereum implementation of the protocol.

▶ UI/UX (of their main website): Good (★★★★☆)
▶ Blockchain Adoption: Excellent (★★★★★)
▶ Engaging: Not Bad (★★★☆☆)
▶ Would you recommend: Yes

Great dApp for creating a transparent and healthy PPP advert industry. As now, their dApp platform is "invite-only", I will wait until they open it to the public. However, their website presented information in such a way that I understood the benefits of using AdEx right away.


  • ETH
  • Media
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